Paid Advertisement Course

(Offline & Online Classes)

START DATE

17 August 2023

END DATE

15-12-2023

COURSE LENGTH

32x Lessons

CLASS DURATION

2 Hours

Paid Advertisement Course

(Offline & Online Classes)

Course Content

Module 1: Introduction to Paid Advertising

Understanding the Basics: Learn the fundamentals of paid advertising, its significance in today’s digital landscape, and its role in marketing strategies.
Key Platforms: Explore popular advertising platforms such as Google Ads, Facebook Ads, Instagram Ads, and more.
Setting Goals and Budgets: Define your advertising objectives and allocate budgets effectively.

Module 2: Creating Compelling Ad Campaigns

Ad Copywriting: Craft persuasive and engaging ad copy that converts.
Visual Content: Design eye-catching visuals and understand the importance of ad design.
Ad Formats: Discover various ad formats and when to use them.

Module 3: Targeting and Audience Segmentation

Audience Research: Dive deep into audience analysis to reach the right people.
Demographics and Psychographics: Understand your audience’s characteristics and behaviors.
Keyword Research: Master the art of keyword selection for search advertising.

Module 4: Ad Placement and Bidding Strategies

Ad Placement Options: Learn where and when to display your ads for optimal results.
Bidding Strategies: Explore different bidding methods to maximize your ROI.
Ad Scheduling: Schedule your ads for peak performance.

Module 5: Tracking and Analytics

Conversion Tracking: Set up tracking mechanisms to measure campaign success.
Analytics Tools: Utilize tools like Google Analytics to gain valuable insights.
A/B Testing: Optimize your ads through split testing.

Module 6: Optimization and Budget Management

Campaign Optimization: Continuously improve your campaigns through data analysis.
Ad Rank and Quality Score: Enhance ad quality and reduce advertising costs.
Budget Allocation: Make informed decisions to maximize ROI.

Module 7: Compliance and Ad Policies

Ad Policies: Understand and adhere to the advertising guidelines of various platforms.
Legal and Ethical Considerations: Ensure your ads meet legal and ethical standards.

Module 8: Retargeting and Remarketing

Remarketing Strategies: Learn how to bring back previous website visitors.
Building Customer Loyalty: Use retargeting to nurture long-term relationships.

Module 9: Social Media Advertising

Facebook and Instagram Ads: Dive into the world of social media advertising.
Ad Creative for Social Media: Craft visuals and content tailored to these platforms.
Community Engagement: Leverage social media for customer interaction.

Module 10: Measuring Success and Reporting

Facebook and Instagram Ads: Dive into the world of social media advertising.
Ad Creative for Social Media: Craft visuals and content tailored to these platforms.
Community Engagement: Leverage social media for customer interaction.

PRICE (INR) - 20,000/-

STUDENTS

7 out of 10 Enrolled

COURSE & DURATION

Wordpress Website Designing Course
1-2 Months Minimum

LOCATION

& Work, First Floor Plot no. 5B Sector-15A, Crown Plaza Mall, Neelam Ajronda Metro Station, Faridabad (Haryana)

INFO

Established in 2019, Gourav Digital Club is an inspiring community of smart and passionate people towards Digital Marketing from across the country and around the world. GDC is based upon one such skill that is going to rule the world, Digital Marketing !